Häagen-Dazs: A Case of Successful Luxury Brand Management in Emerging Economies
This case study will cover how Häagen-Dazs adopted a luxury-oriented marketing approach that allows it to distinguish itself from their competitors, how and why Häagen-Dazs manages to target the right market, for the right audience, at the right time; and the lessons on market identification, market segmentation and market penetration strategies that marketing practitioners can emulate.
Product comes as an eBook in PDF format and is available for download instantly upon purchase.
The Joint Venture Success Formula: Ultimate Strategies For Getting Top-Notch Joint Venture Partners To Expand Your Business With You
This book, written in a comprehensive and informative manner, covers all you need to know to succeed in joint venture projects. Topics include: What Is A Joint Venture, Reasons To Join In A Joint Vent
Impactful Team Management Strategies: Influence, Inspire and Innovate Through Powerful Team Management Techniques
This book is written for the manager who wants to influence, inspire and innovate his/her team through powerful team management techniques. Topics you will get to learn include: Introduction to Manage