Häagen-Dazs: A Case of Successful Luxury Brand Management in Emerging Economies

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This case study will cover how Häagen-Dazs adopted a luxury-oriented marketing approach that allows it to distinguish itself from their competitors, how and why Häagen-Dazs manages to target the right market, for the right audience, at the right time; and the lessons on market identification, market segmentation and market penetration strategies that marketing practitioners can emulate.

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