An Investigation into the Moderating Role of Task Types on Gender Diversity and Team Performance in Strawberry Strategy
An Investigation into the Moderating Role of Task Types on Gender Diversity and Team Performance in Strawberry Strategy

An Investigation into the Moderating Role of Task Types on Gender Diversity and Team Performance in Strawberry Strategy

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This study embarks on investigating the moderating role of task types on gender diversity and team performance in Strawberry Strategy, the management-consulting firm of the author. Strawberry has been recruiting more female consultants since its founding in 2009, and gender diversity – which entails having a mixed composition of male and female team members within a single team – have been increasingly prevalent within the firm. It is thus vital that a clear understanding on how gender diversity in its teams will affect the performance outcomes of its team- based projects.

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