An Investigation into the Moderating Role of Task Types on Gender Diversity and Team Performance in Strawberry Strategy
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This study embarks on investigating the moderating role of task types on gender diversity and team performance in Strawberry Strategy, the management-consulting firm of the author. Strawberry has been recruiting more female consultants since its founding in 2009, and gender diversity – which entails having a mixed composition of male and female team members within a single team – have been increasingly prevalent within the firm. It is thus vital that a clear understanding on how gender diversity in its teams will affect the performance outcomes of its team- based projects.
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