Data Mining In The Banking Industry: The Case of UCoB Bank
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Competition in the banking industry has intensified in recent years, culminating in aggressive product and service launches within the credit card market. This has led to the saturation and overcrowding of credit cards in the market, thereby massively increasing the challenges that banks face when it comes to product differentiation, customer acquisition and customer retention. This paper examines the application of data mining in the banking industry with a focus on applying data mining techniques to improve the credit card market.
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