SEO is an ever changing industry and Google is on a mission to deliver the most optimal results in the fastest time possible for searchers online. As SEO has become more AI oriented, there’s no single person deciding what website ranks where in the search results. Everything is done by machines. And machines have demonstrated a pattern which, although simple in theory, have even the most experienced SEO pros often throwing up their hands in confusion.
Despite the numerous changes in how search results are presented, the one constant is knowing how to help users by creating great content. A better way to figure out what works best is through split testing. If you’re unsure about something, then running AB tests is the best way to figure out what actually gets results. At the end of the day, the purpose of every website owner is to provide a good experience for their users. The last thing you want are users coming onto your site and not finding what they’re looking for, and then leaving and going to a competitor. When you’re split testing, you get a far better handle of the content that not only drives traffic but keeps it on your site. In this video course, you’ll be shown the importance of split testing and why it’s so important and beneficial for the sake of your website. You’ll learn how to apply it for great success in your SEO efforts, how to use redirects, various strategies you can apply and much more.
There’s nobody at Google who’s going to give you the right answer as they themselves don’t know the exact steps in ranking a site perfectly. As AI is now at the forefront of SEO, it’s crucial that you get up to snuff on what people want and how to deliver it to them. That’s where your true success is if you want to kill it online.