Artificial Intelligence In Digital Marketing

Duration 50 m 54 s


$ 9.9 $ 27.9
Artificial Intelligence In Digital Marketing

About Course

Change is happening in the digital marketing industry and if you’re not paying attention to it, you could get left behind. AI has become a big factor in how sites and content get ranked. Google is continually changing up the algorithms and, with the inclusion of AI, web marketers and business owners are witnessing that change as we speak. So how can you stay on top of these changes? How do you know what’s working today and what isn’t?

In this video course, you’re going to discover what’s happening in the industry and what you need to do to stay ahead of the curve. You’ll learn about AI, how to get your SEO up to snuff now that Google is utilizing AI, what Google is looking for when it comes to websites and content, and much more. This course hits on everything from chatbots, advertising, marketing, Rankbrain, SQL, email marketing, etc. If you’re looking to build an online business or are already running a business, then you need to be fully aware of the changes ahead in how content is being ranked. It’s important to ensure you’re not using dated methods otherwise you’ll be wasting time and money while your competitors get a step ahead of you. It’s a highly competitive landscape and the only way to win it is to get with what’s working right now and what will be working tomorrow. Not only should you focus on catering to your audience but also to the machines.

Some people get confused when they don’t know who they should be creating content for. It’s easy when you have the necessary knowledge so that you know where to strike the right balance. It all sounds complicated but it isn’t once you grab this course. Simply read, digest and be on your way. The right time is now to make your move. Hit the buy button now!

Course content

videoIntroduction3 m 7 s Start
videoWhat Is AI And Machine Learning?4 m 20 s Start
videoGoogle As An AI-First Company5 m 29 s Start
videoPreparing For Semantic Search8 m 9 s Start
videoBig Data4 m 8 s Start
videoComputer Version2 m 7 s Start
videoAdvertising7 m 25 s Start
videoEmail Marketing7 m 34 s Start
videoChatbots3 m 17 s Start
videoDeveloping Your AI Skills – Using SQL2 m 12 s Start
videoHow To Future Proof Your Marketing3 m 6 s Start

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Dr Tan Kwan Hong

Dr Tan Kwan Hong

International Speaker, Professor, Author

Course Instructor

Having conducted live speeches and workshops to more than 1.5 million people and 1100 organizations in 50 countries, Dr. Tan Kwan Hong is one of the most sought-after speakers in Asia. Kwan Hong is often invited to conduct communication skills and business skills workshops, and has won multiple best trainer awards for these topics. He also holds multiple doctoral degrees in philosophy and business. For more information, please visit